The Science of Style: In Fashion, Colors Should Match Only Moderately
Identifieur interne : 000E48 ( Main/Exploration ); précédent : 000E47; suivant : 000E49The Science of Style: In Fashion, Colors Should Match Only Moderately
Auteurs : Kurt Gray [États-Unis] ; Peter Schmitt [États-Unis] ; Nina Strohminger [États-Unis] ; Karim S. Kassam [États-Unis]Source :
- PLoS ONE [ 1932-6203 ] ; 2014.
Descripteurs français
- KwdFr :
- MESH :
- physiologie : Comportement de choix, Perception des couleurs.
- psychologie : Esthétique, Vêtements.
- Adulte, Couleur, Femelle, Humains, Mâle.
English descriptors
- KwdEn :
- MESH :
- physiology : Choice Behavior, Color Perception.
- psychology : Clothing, Esthetics.
- Adult, Color, Female, Humans, Male.
Abstract
Fashion is an essential part of human experience and an industry worth over $1.7 trillion. Important choices such as hiring or dating someone are often based on the clothing people wear, and yet we understand almost nothing about the objective features that make an outfit fashionable. In this study, we provide an empirical approach to this key aesthetic domain, examining the link between color coordination and fashionableness. Studies reveal a robust quadratic effect, such that that maximum fashionableness is attained when outfits are neither too coordinated nor too different. In other words, fashionable outfits are those that are moderately matched, not those that are ultra-matched (“matchy-matchy”) or zero-matched (“clashing”). This balance of extremes supports a broader hypothesis regarding aesthetic preferences–the Goldilocks principle–that seeks to balance simplicity and complexity.
Url:
DOI: 10.1371/journal.pone.0102772
PubMed: 25033079
PubMed Central: 4102554
Affiliations:
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Important choices such as hiring or dating someone are often based on the clothing people wear, and yet we understand almost nothing about the objective features that make an outfit fashionable. In this study, we provide an empirical approach to this key aesthetic domain, examining the link between color coordination and fashionableness. Studies reveal a robust quadratic effect, such that that maximum fashionableness is attained when outfits are neither too coordinated nor too different. In other words, fashionable outfits are those that are moderately matched, not those that are ultra-matched (“matchy-matchy”) or zero-matched (“clashing”). This balance of extremes supports a broader hypothesis regarding aesthetic preferences–the Goldilocks principle–that seeks to balance simplicity and complexity.</p></div></front><back><div1 type="bibliography"><listBibl><biblStruct><analytic><author><name sortKey="Berger, J" uniqKey="Berger J">J Berger</name></author><author><name sortKey="Heath, C" uniqKey="Heath C">C Heath</name></author></analytic></biblStruct><biblStruct><analytic><author><name sortKey="Forsythe, Sm" uniqKey="Forsythe S">SM Forsythe</name></author></analytic></biblStruct><biblStruct><analytic><author><name sortKey="Hoult, Tf" uniqKey="Hoult T">TF Hoult</name></author></analytic></biblStruct><biblStruct><analytic><author><name sortKey="Adam, H" uniqKey="Adam H">H Adam</name></author><author><name sortKey="Galinsky, Ad" uniqKey="Galinsky A">AD Galinsky</name></author></analytic></biblStruct><biblStruct><analytic><author><name sortKey="Kidd, C" uniqKey="Kidd C">C Kidd</name></author><author><name sortKey="Piantadosi, St" uniqKey="Piantadosi S">ST Piantadosi</name></author><author><name sortKey="Aslin, Rn" uniqKey="Aslin R">RN Aslin</name></author></analytic></biblStruct><biblStruct></biblStruct><biblStruct><analytic><author><name sortKey="Brewer, Mb" uniqKey="Brewer M">MB Brewer</name></author></analytic></biblStruct><biblStruct><analytic><author><name sortKey="Apicella, Cl" uniqKey="Apicella C">CL Apicella</name></author><author><name sortKey="Little, Ac" uniqKey="Little A">AC Little</name></author><author><name sortKey="Marlowe, Fw" uniqKey="Marlowe F">FW Marlowe</name></author></analytic></biblStruct><biblStruct><analytic><author><name sortKey="Langlois, Jh" uniqKey="Langlois J">JH Langlois</name></author><author><name sortKey="Roggman, La" uniqKey="Roggman L">LA Roggman</name></author></analytic></biblStruct><biblStruct></biblStruct><biblStruct></biblStruct><biblStruct></biblStruct></listBibl></div1></back></TEI><affiliations><list><country><li>États-Unis</li></country><region><li>Caroline du Nord</li><li>Pennsylvanie</li></region><settlement><li>Pittsburgh</li></settlement><orgName><li>Université Carnegie-Mellon</li></orgName></list><tree><country name="États-Unis"><region name="Caroline du Nord"><name sortKey="Gray, Kurt" sort="Gray, Kurt" uniqKey="Gray K" first="Kurt" last="Gray">Kurt Gray</name></region><name sortKey="Kassam, Karim S" sort="Kassam, Karim S" uniqKey="Kassam K" first="Karim S." last="Kassam">Karim S. 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